The Idea
In 2024 I got an idea for a new product.
I was thinking about the time shortly after having your first baby, mostly naked, laying in bed. Then you you get that first text,
“let me know when we can come meet the baby.”
Your first visitor. It’s time to get dressed. Jeans? yeah right. Robe? maybe, but I want to feel a little put together.
Sure there’s jammies out there for new moms but like... really?
It’s like the world sees a new mom and all the sudden creates this entire industry of “mom clothes” that look like you're great grandma would wear, and says, “here you go, this is what you wear now”... Why is it SO bad?
I started working on something that would check all the boxes.
Comfy
Easy to feed in
You can comfortably sleep in
But could also wear all day
Is actually CUTE!
Covers you in all the important places
Stretchy enough to fit your ever changing postpartum, body
Makes you feel like you again
Your post birth popsicle pad can fit
Who’s ready to change the game for postpartum wear?
Cute Boxer Shorts!
A trendy cute short, but secretly has all the bells and whistles.
Let me show you...
Inside Liner
An inside liner that ensures you’re fully covered.
No wondering if you can see up your shorts while sitting on the couch with visitors.
PS your maxi pad fits too!
Yes! They have pockets
Because duh, we need all the pockets for all the things
3" Wide Waistband
Extra soft & stretchy waistband that’s 3" wide to fit comfortably over your postpartum belly.
No digging in.
Cute Matching Tank
The nursing tank that secretly has it all, and you’d never know.
Easy Feed Snaps
If the Allie Bra & Frankie Tank had a baby, this is it.
Our signature snaps down the middle for easy boob access.
Built in Shelf Bra
Built in shelf bra to keep your nursing pads, milk collectors, or hands free pumps in.
Soft & Stretchy
The most buttery soft fabric that stretches with your ever changing body
Introducing Every Moms New Favorite Postpartum Fit
